MPS recently added a new service: Total Insights. One of our reporters sat down with Jimmy Church, Business Development Manager, to learn more about it.
MPS Reporter: What is Total Insights?
JIMMY: Total Insights is all about providing leaders and decision-makers with the complete picture so they can make informed decisions. What we do is a) gather the relevant data; b) analyze, synthesize, and turn that data into useful information; and c) to top it off we deliver specific and actionable recommendations.
MPS Reporter: What inspired you to develop this service?
JIMMY: We noticed that in many organizations, leadership either doesn’t pay attention to the needs of their customers and stakeholders, or they simply lack the data they need to make informed decisions. Leaders need a quick way to acquire the information they need so they can make decisions to move their organization forward.
MPS Reporter: Who is the target customer?
JIMMY: Really any organization could benefit from this service, but right now we are looking to serve nonprofits and industry associations. M Powered Strategies is an Employer of National Service, and part of our mission is to help nonprofits and service-oriented organizations realize their goals.
MPS Reporter: How is information gathered?
JIMMY: We gather data from two types of sources. First we talk to the decision-makers in the client organization. Based on those interviews, we reach out to the other stakeholders, members, and beneficiaries, with specially designed anonymous surveys. This way we avoid issues of personality and politics.
MPS Reporter: Can you tell us about any specific cases where Total Insights really impacted an organization?
JIMMY: Well a few months ago, an executive at a leading association needed external information so he could help the management team make some key decisions. We had a meeting with the whole senior management team to learn about their vision – their needs and their objectives. Based on that input, we were able to determine the types of information they needed from their membership base.
We sent specially tailored surveys out to 12,000 members. Once the data was collected, we held facilitated sessions with each of the management teams to review the raw data and the analysis. Then we came up with a list of 50 very specific recommendations – all supported by data that came directly from customers or staff members – that the organization can implement to enhance the value they provide to their members.
The results of our work essentially became half of the agenda at their annual flagship conference, where prominent government and financial leaders were in attendance. The COO presented the findings, calling it “The Future of the Industry,” because that was one of the sections in the survey. (The COO, by the way, said it was the best membership survey she had seen in her entire career.)
MPS Reporter: That’s fantastic! It must be so rewarding to bring Total Insights into an organization.
JIMMY: What I like is that, by doing this kind of data-based re-set, Total Insights gets senior leaders excited about their mission again.