M Powered Strategies recently finished a pro bono engagement with The P.E.A.R.L.S. Inc. (Purposefully Empowering and Reaching Little Sisters), a nonprofit based at a school in Prince George’s County, Maryland, which serves girls in grades 3 through 6. In existence since 2011, P.E.A.R.L.S. was experiencing some common nonprofit growing pains, so they came to MPS for help.
Arezu Hadjialiloo, Mariana Enriquez, and Karli Kloss of MPS all share a passion for empowering young women. “I wanted to work on this project because I was very excited about their mission,” said Arezu Hadjialiloo, the team’s Project Lead. “They perform work that I am passionate about, and as a former teacher it was wonderful to reconnect with educators and see the great work they do on the ground.”
The MPS team provided strategic communications, graphic design, and messaging support for P.E.A.R.L.S. According to MPS Communications Manager Karli Kloss, “The project was just plain fun. I was able to play around with some graphic design and branding work that I don’t usually do with my government clients. We provided ready-to-use communications tools for an organization in need, with a fantastic mission that I was proud to support.”
Over the course of three months, our consultants performed stakeholder interviews, created a stakeholder register, and redrafted the organization’s vision, mission, and long-term goals. This all rolled into a strategic communications plan that will help P.E.A.R.L.S. communicate effectively and consistently with its audiences as it continues to grow and expand.
“This project reminded me how under-resourced most nonprofits are,” Arezu added. “The will is there, the drive to achieve their mission is there, but the resources aren’t. Our deliverables might not seem like a lot, but hopefully we have given them just a little edge, for reaching out to donors and volunteers and other nonprofits.”
Being in service to others is a founding principle of MPS, and our staffers put substantial time and energy into pro bono projects for nonprofits. If you are interested in learning more about MPS Assists, contact our Community Engagement Manager, Kat McDonald, at Kathryn.McDonald@mpoweredstraties.com.