Alignment: What is it good for? Absolutely something. All leaders know they need to regularly communicate the mission, externally and internally. It “gets everyone on the same page, singing from the same sheet of music.” What does that mean? Beyond mere intuition, “alignment” is often neither understood nor made practicable. It has the hallmarks of a classic complex organizational problem:

  • eye-rollingly obvious,
  • consultant revenue generating, and
  • managerially confusing.

The good news is that because “alignment” activities are so rarely systematically performed that there is not so much bad behavior to unwind. The better news: we can do something about it. If you want to vent for free about your misaligned decisions that slow you down and take your organization off course, contact us for some structured steps to get back on the road toward your mission!

Kendall Lott, President & CEO